International Fashion Brand
_Cloud solution for a B2C eCommerce Platform _
Jan 19 2021 — 13 min.
Challenge
B2C Website From A Brand Retailer
The website was based on an outdated e-commerce platform. This caused several limitations in the different scopes of e-commerce: performance, development, digital marketing, site configurations, content management, among others.
Solution
- We found the best cloud solution in the market, following the client requirements and needs;
- We analysed and designed a new B2C solution based on Salesforce Commerce Cloud, taking into account the data migration from the old platform;
- We executed the definitions of all the automations regarding CI and Release Management.
Results
- Robust ecosystem;
- Unified Business Manager - unification of CMS and Administration configuration system;
- Cloud based solution - secure, flexible, scalable;
- Easier and faster release delivery processes;
- Easier on site management, with better support and fewer errors: content management, defining user permissions, visualizing information about orders and customers, programming marketing campaigns and finalizing stuck orders by Business Manager;
- Improvements in user experience: showing different content in the homepage and landing pages, product recommendations shown in automatic grid order following business rules and customer interests;
- Allows customised web experience, by creating customer groups and defining different experiences based on their preferences;
- Easier to create product sets;
- Preview feature for marketing campaigns, making it possible to see how the landing page will look to different costumer segments and dates (before changes are submitted);
- A/B Testing feature;
- Faster development;
- Fewer troubles with infrastructure (SaaS solution):
- Servers are based on the cloud and managed by Salesforce teams;
- Better scalability and more processing power.
- Better performance;
- <strong>This last year, on average, sales increased by 30%.</strong>